I didn’t set out to become a web designer. I was working as a photographer and needed a website, so I decided to build one myself. I had a background in design, an interest in coding, and a curiosity about how things work, which turned out to be a perfect combination. I discovered that I loved the challenge of blending creative design with technical problem‑solving.
Over the years I’ve built a career that lets me work creatively, think strategically, and design systems that make the process of building websites smoother for my clients and for me. It’s also given me the freedom to shape my life, including picking up and moving from New York to Berlin. Today I work with clients in multiple countries.
What it’s like to work with me
I keep projects organized and communication clear so you’re never left guessing. From our first conversation through launch and beyond, I walk you through every step. You’ll have access to a shared project dashboard where everything lives in one place (files, deadlines, notes, and next steps) so you always know where we are and what I need from you.
I take on a limited number of projects at a time so I can give each one the attention it deserves. My goal is to be a long‑term partner for your business; someone who understands your site inside and out, can quickly solve problems when they come up, and can help you take advantage of new opportunities as they arise.
My process
Discovery
The best websites start with understanding. The discovery phase is where I get to know your business, your audience, and your goals. I’ll ask questions to uncover what’s working well, what could be better, and where new opportunities might be hiding. By taking the time to dig into your business, I can create a clear plan that guides the design and development process.
This is also where we define what success looks like for your website. Whether your goal is to increase sales, attract new clients, or build your reputation, I focus on creating a site that’s both visually engaging and strategically designed to meet those goals.
Design
Your website is often the first impression someone has of your business. My role is to make sure that impression is the right one. I design with clarity and usability in mind, creating layouts that look great and help your visitors find exactly what they’re looking for.
Every design is responsive, so your site works beautifully on any device. From the big picture — like the flow of the navigation and page hierarchy — to the smallest details, each decision supports the needs of your audience and encourages them to take the next step.
Development
I build every site in WordPress using a custom modular system I’ve developed and refined over many years. This system combines the flexibility of a fully custom design with the efficiency of reusable, well‑tested components. The result is a site that’s fast, stable, and easy to update without sacrificing design or functionality.
Because I’ve created this system myself, I can tailor it exactly to your needs. Your site will be built to fit your content, your goals, and your audience, with room to grow and evolve as your business does.
Support
Launching your site is just the beginning. Most of my clients choose an ongoing maintenance plan to keep their sites secure, updated, and running smoothly. My maintenance plans include regular updates, backups, and monitoring, so you can focus on your business knowing your site is in good hands.